Dunkins brands strategic performance Article Example | Topics and Well Written Essays - 1000 words

Dunkins brands strategic performance - Article Example The growth rate is healthy due to lucrative returns for franchisee and surging sales in the Dunkin’ Donuts outlets in U.S. Answer: In the fourth quarter of 2013, the corporation announced an increase by 13.3% in terms of revenues to about $183.2 million. It is believed that the performance was optimistic due to rising sales of Dunkin’ Donuts same-stores which was about 3.5% and at Baskin-Robbins U.S. sales increased by 2.2%. Despite the decline in consumer spending power and harsh conditions of weather, Dunkin’ Brands appears to be doing extraordinarily satisfactorily. We are optimistic about future sales as we are expecting that our sales of Dunkin’ Donuts will increase in between 3-4% in U.S. and Baskin-Robbins in between 1-2% during the period of 2014. Moreover, dividends were also increased by 21% in the quarter which is a positive indication of our firm’s financial performance. Dunkin Brands Group Inc. is the well-known QSR Company which has more than 17,000 distribution points in more than sixty countries globally. It is recognised for being the world’s top ranked franchisors of QSR which is serving a unique range of baked goods, hot and cold coffees and ice creams. In order to effectively manage the business operations, it has four vital components classified as Dunkin’ Donuts, Baskin-Robbins, Nutrition Advisory Board and Culinary Dream Team. Since it has international operations, it is employing franchise model in global destinations. As of 2011, there are 100% franchised business models which comprise of about 10,500 restaurants of Dunkin’ Donuts and 7,000 outlets of Baskin-Robbins. For the period of 2012, Dunkin’ Brands reported sales of more than $8.8 billion generated from its franchisees. The corporation has its headquarters in Canton, Mass. Dunkin’ Brands is well-aware of the fact that the strength of a company lies in its skilled, loyal and experienced workforce and it strives to develop